Research & Polling, Inc.

Research & Polling Inc.

Survey Research

Survey Research

Research & Polling Inc. conducts small-scale and large-scale research projects to measure many items of interest, including: image, attitudes, opinions, awareness and market share. Our staff will be glad to discuss your research needs with you, refine your research objectives and make recommendations regarding optimal research methods. We will share our experience relevant to your project and develop a proposal to fit your budget. Research & Polling is a full-service research company that conducts the following types of surveys:

Market Research

Measuring and tracking brand preference, product awareness, and service quality are among the many market research services available to Research & Polling's clients. The company captures customer perceptions both in surveys and focus group settings, mining information about purchasing behavior and the utilization of products and services.

Our experience includes work for a broad spectrum of professional interests, such as:

Health Care Research

A large segment of Research & Polling's resources are devoted to health care research. In addition to serving health care organizations and associations with their research needs regarding patient satisfaction, physician performance, and service development opportunities, the company also serves national health care consultants.

Technology Industry Research

Research & Polling serves New Mexico's growing technology sector which has thrived for decades. The company conducts market and public opinion research regarding new technologies for hi-tech industries, including those in telecommunication, hardware development, semiconductor manufacturing and national scientific laboratories.

Customer Satisfaction/Retail Surveys

Research & Polling serves a wide variety of well-recognized companies and retailers in identifying and tracking customer satisfaction over time. Industries served in this capacity include a broad spectrum of food and beverage suppliers, retailers, health care providers, hi-tech, home builders, fashion and home furnishing.

Finance, Banking, & Real Estate Surveys

Over the years, Research & Polling has conducted market share and market penetration surveys for a variety of local and regional businesses in the finance, banking and real estate sectors. Several of our clients have received quality awards, including the Quality New Mexico Award and the nationally coveted Malcolm Baldrige National Quality Award, using research conducted by Research & Polling.

Food & Beverage, Hotel, Hospitality, Entertainment, and Recreation Surveys

Research & Polling serves large retailers and suppliers of groceries in conducting surveys that are essential for both strategic planning purposes and customer satisfaction tracking. The company also serves convenience marts, hoteliers, casinos and resorts in identifying optimal business strategies by designing surveys and collecting data to answer important questions regarding business location and consumers' perceptions about convenience, products and services.

Read more: Market Research

Public Opinion Polling

Corporate image and corporate performance are closely linked. Our polling service provides consumer feedback regarding name and brand identification, customer satisfaction of services or products and general favorability.

For over two decades Research & Polling has a history of accurately predicting the outcome of New Mexico public elections. These election polls are published in New Mexico's most widely circulated newspaper, the Albuquerque Journal.

Our polling expertise has been successfully applied in the following areas:

Corporate Image/Advertising Awareness Surveys

Research & Polling assists prominent national corporations and local companies in defining their corporate image and business strategies through surveys designed to accurately segment business markets and opportunities. The company also works closely with advertising agencies to help refine, through both quantitative and qualitative research, effective promotional campaigns that target particular audiences, helping companies attain their business goals. Research & Polling also offers executive interviewing services.

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Public Policy Polls

Research & Polling has a long track record of accurately gauging public opinion on a wide variety of issues. The company is particularly adept at designing polls that measure a broad array of public policy issues such as environmental, fiscal, educational, and legal topics.

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Media/Political Polls

Research & Polling has an ongoing relationship with the Albuquerque Journal, New Mexico's most widely circulated daily newspaper, conducting public opinion polls on a wide variety of topics, including partisan elections and current issues. In the last 27 years, we have conducted over 80 election polls. In addition to election topics, these polls have addressed current events. Additionally, Brian Sanderoff, President of Research & Polling, provides expert analysis on public policy matters and elections for KOAT TV Channel 7 (New Mexico's ABC affiliate).

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Community Surveys/Citizen Satisfaction

Research & Polling specializes in conducting Community Perception Surveys, having conducted such surveys for local governments, school boards, public universities and colleges, public libraries and museums. Areas of study include transportation, recreation, quality of life, education and special interest topics.

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Membership Surveys/Employee Surveys

Our company conducts a variety of surveys with members of highly specialized organizations and with business executives. Groups of special interest to our clients include: physicians and health care providers, associations, attorneys, executives and business leaders, donors, students and patients.

Research & Polling also has considerable experience in conducting high-response rate employee surveys for both small and large organizations. Such surveys help organizations pinpoint predictors of employee satisfaction and how to meet organizational challenges through a plan-of-action for the organization.

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Judicial Performance Evaluation

Over twenty states in the nation have replaced partisan judicial elections with judicial retention election systems. Many of these states have also set up commissions that evaluate the performance of sitting judges and report this information to the electorate. These judicial performance evaluation commissions also provide valuable information to judges to assist them in improving their performance on the bench.

Since 1997, Research & Polling has worked with the New Mexico Administrative Office of the Courts and the New Mexico Judicial Performance Evaluation Commission to evaluate New Mexico’s district court judges and appellate court judges, as well as the Bernalillo County Metropolitan Court judges. In addition to our ongoing relationship with the NMJPEC, we have also been contracted by the Colorado Office of Judicial Performance Evaluation since 2011 to evaluate Colorado’s trial court judges and appellate court judges.

In order to accomplish the evaluations of judges, Research & Polling surveys attorneys, court staff, law enforcement personnel, jurors, and other courtroom participants. The surveys are completed in various ways: online, paper, and telephonically. The data is then compiled into succinct reports that are delivered to the judicial performance evaluation commissions and to the judges themselves.

To learn more about the judicial performance evaluation programs in New Mexico and Colorado, please visit the sites below.

NM JPEC: (opens in a new window or tab)

CO OJPE: (opens in a new window or tab)

Mystery Shopping

Mystery Shopping is the process of participating in the consumer experience in order to evaluate a company's customer service, clarity of programs, and store layout from the customer's perspective. Mystery shop audits provide insights from the vantage point of the customer, which may not be attainable through traditional survey research. Research & Polling provides mystery shopping services for businesses such as restaurants, banks, car dealerships and grocery stores.

Other Services

In addition to our full service offerings, Research & Polling has the resources to complete any piece of a research project including:

  • Survey writing
  • Data collection
  • Crosstab services
  • Data processing